Can you imagine opening a store and not having a banner, signage, or something telling customers what you're selling? Of course not. You also wouldn't create a website that didn't contain that information either. When someone visits your website, they should be able to easily tell what it's all about. This is especially true for eCommerce websites in Columbus, where clear communication is key. There is a big difference between our human eyes and a bot from a search engine that is crawling your site to index it and understand its purpose. Remember, Google and other firms want to return search results to their users based on relevance. They want to show searchers exactly what they are looking for. A bot cannot see your website with human eyes, so it needs to determine what your site is all about through other means. This is where affordable web design and local business web design come into play, using keywords, key phrases, links, and other data to convey what you're selling, writing about, or advertising. This is the goal of SEO services in Columbus, helping your site rank higher. If you're interested, CLICK HERE for a quick video from the folks at Ahrefs about using a website builder effectively for your SEO strategy.